WE | Well-being
As part of a brand new initiative in partnership the The Erica Legacy Foundation, WE saw a gap in the education system in regards to mental health awareness. Focusing on prevention and promotion, we built a program from the ground up that looks to educate students on the main topics surrounding mental well-being and the necessary steps you can take to prevent your mental health from declining.
I lead the Project Management of this new initiative from a marketing and communications stand point, collaborating with teams across the organization to develop a solid launch plan, innovative educator resources and multiple other activations through out owned channels.
Skills Used
Project Management
Product Development
Marketing
Content Creation
Web Design
People Leadership
Teams Worked With
Content
Digital Media
Curriculum Development
Educational Product Development
Partner Relations
PR